There are other considerations regarding the hyperlinking process. It is vital that the writing considers the order in which the document is likely to be read. For example, in a hierarchical text, the overview must summarise and carry the argument of the document in its entirety, but must also draw in evidence as required using linked sub-arguments.

Information must be presented in relatively small chunks, otherwise the reader is likely to click away before reading the whole page.

The author must be careful not to “lose” readers unnecessarily, by linking too frequently to offsite resources, yet must allow the reader to investigate these resources if required. This is especially true of commercial websites, where the aim of the site is often to keep the reader interested in the product or information provided, without losing them to competitors, or review sites or opinion pages, even if favourable. This is often called stickiness.