The author's task is also evolving
Structure of hypertext is different to linear text
Design features can make the text more usable
Can be difficult to maintain coherence with so much choice
Can provide views of information that adapt to the reader
As the situation for the reader becomes ever more flexible, the perils and pitfalls for the potential author also increase. Authors must now allow their readers to take their texts and redevelop them, and authors often do not like this loss of control. There are also certain aspects of the structure of texts and the writing process which must change for a hypertext to be effective.