In fact, the web at its best encourages us to read more efficiently; we find information more easily and quickly through not reading every piece of text, but by filtering what is relevant to us from the vast amounts of information passing by our senses. This is perhaps more necessary than ever in today's world of information overload,

We have always had skills in skim reading texts for certain purposes, such as reading newspapers. Those texts designed to be easily skimmed use devices like headlines, stand-out quotations and even hyperlinks (e.g. “continued on p.7”) to make the skimming process easier, allowing us to summarise stories quickly and attracting us into texts that might interest us. We can do similar things in HTML.