Does the company have a privacy policy?
Would you trust them with your details offline?
In a recent incident, a cyber-pornography web site published the names, addresses and full credit card details of all its customers on a public bulletin board-an open invitation for others to use them fraudulently. Whilst this type of public disclosure is rare, you should still weigh up whether your personal details will be used for purposes other than you intend, such as junk mailing lists or market profiling.