Without the back slash, the quote mark that follows it would terminate the string, rather than be included in it.
Often an input string contains groups of characters that have a meaning. Such a group is called a token. Tokens are separated from each other by delimiter characters. For example, say that you need to add up the following numbers:
12 8 5 32
You automatically grouped these characters to form four integers
separated by spaces.
The tokens in this case are
12
and 8
and 5
and 32
.
These tokens are delimited by the space character.
What makes a token and what makes a delimiter depends on the application.