Presenting the same information in different forms
Customised routes through a text for different readers
Faster access to required information
Another strength of hypertext is the ability to present the same information in a variety of formats, designed for different types of reader. Attempts at this are still at the experimental stage, but with the move towards web sites being generated from databases of articles rather than from static pages, this will become increasingly important. An example of an attempt at this is the University of Exeter homepage, which used to provide information via “Information for...” and “Information about...” categories, attempting to delineate its various types of user, and has now moved to a less rigid structure, but still provides many ways to access a body of data.